Pleve - Brand Content

One of the things I shot a lot of in NYC was jewellery. It was something I had never thought of before but I found myself there and loving it. Most of these setups were in a makeshift home studio in my tiny NYC apartment bedroom. Shout out to my husband who moved beds, dressers and well everything.

Pleve worked alongside the Smithee Group to create a mood and direction and it was up to me to make it happen. We aimed for clean lifestyle shots as well as these summer images that showed them staged at an indoor picnic, in an icecream and any other situation that works.